Every ride becomes a vacation when comfort combines with the classic style of Simple W to bring the mellow vibes of the simple life. Simple W brings the simple fun of riding bikes, combining a classic look, comfortable ride and offering functionality. The stable frame and step-through design make it a confident choice for riders of all abilities. Made with lightweight ALUXX aluminum, it is ideal for quick trips around town and bike path adventures. Simple W is offered in a number of playful and unique graphics patterns. All models come with a chainguard and kickstand while certain models come equipped with a front basket and front and fear fenders. WHY WE LOVE IT Enjoy the freedom of the roads with the wind in your face on this iconic beach cruiser. This bike offers a comfortable and smooth ride with balloon tires, a plush saddle, and swept-back handlebars. It shows classic looks with modern technology including a lightweight aluminum frame with a chainguard, multiple gear options.
$390.00 - $430.00
We designed our Earth Cruisers to be kinder, gentler versions of our sport comfort bikes. They're simplified with easy-to-use coaster brake drivetrains without the complications of derailleurs or hand brakes to fiddle around with. In spite of their name, they're not just for riding at the beach. They're for any rider anywhere looking for a simple, lightweight, low-maintenance, good-looking bike they can casually and comfortably pedal around town all day, every day. DIET CRUISER Many cruisers weigh well north of 40 pounds. Not so with the Earth Cruiser. Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we've pared as many grams from the Earth Cruiser as we could. Starting with the lightweight aluminum frame and a parts pick that's nearly all lightweight alloy parts. The result is a 29-pound Earth Cruiser 1 that's pure joy to pedal. LOOKS GREAT TODAY & TOMORROW Many of the parts specified on our Earth Cruisers are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand and crank arms (EC3 and EC1). We've even specified a silver-plated chain on the EC3 and EC1 that doesn't just look great, it's way more rust-resistant than standard carbon steel chains. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider's hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. MEMORY FOAM SADDLE Our Earth Cruiser saddles are not just great looking, they're extraordinarily comfortable as well. Though the size and shape is clearly generous, we've also molded a channel into the top of the saddle to relieve sitting pressure and use high-quality memory or polyurethane foam for the supporting mattress. Memory foam was originally developed by NASA and is now used extensively for medical applications. It is much denser than the foams ordinarily used in saddles, which makes it more supportive and more comfortable. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.125" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. NO-SLIP PEDALS Our Earth Cruisers pedals offer a thermoplastic elastomer insert on both sides of the pedal surface that keeps shoes and sandals from slipping when soles or pedals get wet. These inserts also make barefoot pedaling comfortable.
Boss Coaster is what we’d call seriously casual— designed to be low maintenance, built for comfort, but with the durability to be ridden every day for years. Sometimes, all you need is one gear and a coaster brake, and that’s just what you get. The Boss Coaster keeps it simple, so you can keep smiling. Laid-back cruiser bars and a double-sprung saddle let you keep your chill all day long, and cushy tires iron out the boardwalk and choppy roads for silky-smooth cruising.
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